The Courses

(All courses carry 3 credits unless otherwise noted.)

301 Fundamentals of Marketing

398 Internship (1-3 cr)

410 Consumer Behavior

411 Generating Customer Insights

412 Marketing Research

413 Social Media and Marketing Analytics

421 Product Strategy

422 Advertising & Promotional Strategy

423 Brand Management and Strategy

424 Influencer Marketing

425 Sales and Distribution Strategy

437 International Marketing

441 Marketing Management

450 Multichannel Marketing

455 Internet Marketing

460 Non-profit Marketing

465 Retailing Management and Technology

468 Services Marketing

470 Marketing for Sustainable Business

486 Small Business Marketing

490A Marketing Analytics Using R

490D Digital thinking, practice, and problem solving for marketing and business

490M Multicultural Marketing in a Global World

490W Marketing for Health and Wellness

496 Independent Study (1-3 cr)

498B Advertising Practicum

499J Tools for Professional Success

499K Honors Internship

499P Honors Project

499T Honors Thesis

499Y Honors Research